Our latest thinking on the issues that matter most in business and management.
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
13 March, 2026
Consumer packaged goods (CPG) companies are increasing prices in an effort to recover margins due to inflationary costs. To illustrate, the ice cream industry in the Netherlands saw an average price growth of 9% in 2022, while the fabric cleaning industry in Sweden experienced an average price growth of 11%. Although scientific research has shown that […]